Apartment Photography & Virtual Tours | Forge Mountain Photography
Professional apartment photography by Forge Mountain Photography

Fill Units Faster with Visuals That Actually Convert

Google Street View virtual tours, professional photography, drone aerials, and vertical video for apartments and multifamily residential. Delivered in 48 hours, formatted for your PMS, and built to feed the AI search engines your renters are already using.

Limited Offer Book any package and get a free Google Business Profile optimization ($150 value)
0x
More interest in listings with virtual tours
0%
Higher engagement with photos + virtual tour
0%
Higher click-through to reservations
0hr
Delivery turnaround on every project

Stale Listings Cost More Than You Think

Every day a unit sits vacant is revenue you cannot recover. Outdated photos, missing virtual tours, and content that does not work on mobile or social media quietly cost multifamily properties thousands in concessions and lost leads each month.

Slow Turnaround

A 7-day photo delivery means a full week of vacancy where your listing looks empty or outdated online.

Wrong File Formats

Generic photo dumps that need hours of renaming and reformatting before they can load into Yardi, Entrata, or RealPage.

No AI Visibility

Photos with no metadata, no alt-text, and no structured file names. Invisible to Gemini, ChatGPT, and AI-powered apartment search.

Platform Risk

Virtual tours locked behind proprietary subscriptions that can disappear overnight if a corporate dispute shuts off access.

24%
Basic listing only
37%
1.5x
Listing + photos
48%
2x
Listing, photos + virtual tour

Virtual Tours Double Interest in Business Listings

People who view a listing with a virtual tour are twice as likely to be interested. Among 18 to 34 year-olds, prospects are 130% more likely to choose a property based on a tour.

In a study of 294 restaurants during NYC Restaurant Week, listings with Google Business View had a 30% higher click-through rate to reservations. 84% of surveyed customers said the virtual tour played a factor in their choice.

Sources: Google Business View data, NYC & Company / Google Maps case study

Walk Through a Property Right Now

Use your mouse or arrow keys to navigate. This is what your renters experience when your property has a Google Street View virtual tour.

Transparent Pricing. No Surprises.

Three packages built for where your property is in its lifecycle. Every package includes 48-hour delivery, full rights to all images, and PMS-ready file naming.

The Standard Refresh
Stabilized properties refreshing visual assets
$800
per property
  • Google Street View virtual tour (amenities + model unit)
  • HDR photography organized by floor plan
  • PMS-ready file naming (Yardi, Entrata, RealPage, RentCafe)
  • Full rights to all images
  • 48-hour delivery
Get Started
The Full Property Package
Portfolio-level properties that want maximum visibility
$1,500
per property
  • Everything in The Lease-Up Kit
  • Drone video (cinematic aerial footage, not just stills)
  • Extended vertical video Reels package
  • Amenity "snap" clips (15-sec textable videos for leasing agents)
  • Twilight / golden hour shoot
  • Google Blue Line street-level tour of entire property
  • Annual reshoot discount locked in
  • Unit refresh: up to 3 units + 2 amenities for $300/visit (24 months)
Get Started

Managing 5+ properties? Contact us for portfolio rates. We service the US, Canada, and the Caribbean.

Build Exactly What You Need

Add any of these to any package, or order them standalone.

Matterport 3D Tour (Dollhouse view)Contact Us
Additional floor plan photo set$150
Virtual staging (per room)$75
Additional amenity snap clips (set of 5)$200
Twilight / golden hour session$250
Google Business Profile optimization$150
Monthly unit capture subscription (up to 4 units/mo)$350/mo
ESG / sustainability feature documentation$200

All pricing is per property, per session. Prices shown are starting rates and may vary based on property size.

Ready to Stop Losing Leads to
Better-Looking Competitors?

Get a custom quote for your property or portfolio. We respond within one business day.

Why We Lead with Google Street View

We build every property's visual foundation on Google Street View because it delivers permanent, platform-independent visibility at zero recurring cost. Here is why that matters.

$0 Per Month. Forever.

One-time setup. Your tour lives on Google Maps and Search permanently. No subscriptions. No hosting fees. No "tour expired" messages when someone forgets to renew.

Native Search Visibility

Your tour appears directly in Google Maps, Google Search, and the local 3-Pack. Renters see your property before they ever visit your website or any listing portal.

AI-Ready by Default

Google's Gemini AI and "Ask Maps" features pull from Street View data directly. When a renter asks "Show me apartments with a pool near me," your optimized tour is the answer.

Zero Platform Risk

No portal can block or remove your tour from Google's infrastructure. When Zillow pulled all Matterport tours in 2025, Google Street View properties were unaffected.

Full Exterior Coverage

Parking, pool deck, walking paths, dog park, neighborhood context. A seamless street-to-door experience that proprietary indoor scanners simply cannot match.

Captures Renters at the Start

Your tour reaches renters when they are searching Google Maps for apartments in a specific area. Not after they have already found your website through some other channel.

30%
Higher click-through
to reservations
50%
Click-through rate after
viewing Business View
84%
Said virtual tour played a
factor in their decision
NYC & Company / Google Maps Business View Case Study, 294 restaurants, 1,300 surveyed customers

Files That Snap Into Your Workflow

Every file we deliver is named, tagged, and formatted for direct upload into your property management and marketing systems. No renaming. No reformatting. No wasted admin time.

Photos are organized by floor plan designation and delivered with embedded metadata including alt-text, geotags, and keyword-rich descriptions. Your marketing team can upload and publish the same day.

Yardi
Entrata
RealPage
RentCafe
Apartments.com
Zillow Rentals
Google Business Profile
Oakwood-Commons-Delivery-2026-03
📁 The-Willow-B1/
🖼 Willow-B1-Kitchen-Pantry.webp ALT
🖼 Willow-B1-Primary-Bedroom.webp ALT
🖼 Willow-B1-Balcony-CityView.webp ALT
📁 The-Elm-A2/
📁 Amenities/
🖼 Pool-Deck-Lounge-Seating.webp ALT
🖼 Coworking-Space-Interior.webp ALT
🖼 Dog-Park-Gated-Entry.webp ALT
📁 Drone/
📁 Vertical-Video-Reels/
Google-Tour-Live-Link.txt

Your marketing assistant's favorite email.
Files that snap into your workflow without a single rename.

Low-Touch. High-Execution.

We know your on-site team is stretched thin. Our process is designed to take nothing off your plate except bad photos.

What we need from you: A master key or fob, a unit list with floor plan designations, and a 15-minute walkthrough on the first visit so we know your community's layout. That is it. No hand-holding. No four-hour property tours with a photographer who does not know what a leasing office looks like.

What you get back: Finished, PMS-ready assets in your inbox within 48 hours. Organized, named, tagged, and ready to upload. Your Google tour goes live, typically within 24 hours of the shoot.

Trusted by Hotels, Apartments, and Local Businesses

★★★★★

"Will was extremely professional, courteous and patient and we absolutely love the photos and look forward to showing the beautiful photos out to the public!"

West Village Lofts
Apartment Community
★★★★★

"Will has gone above and beyond for our request. Professional and responsive. We would highly recommend Forge Mountain Photography."

Hyatt Place Asheville Downtown
Hotel / Hospitality
★★★★★

"Will was incredibly accommodating with his availability and finished the project in a very timely manner. On top of quality service, Will provided us with insight on how best to analyze the additional traffic that we would be receiving and gave suggestions on what best to feature on the tour. The end product is amazing."

Highland Brewing Company
Google Virtual Tour Client
★★★★★

"We recently had Will Thomas come and shoot our location for a Virtual Tour on Google Maps. Will was great to work with. He also made some recommendations as to what and where we would need to shoot. Will also gave us some advice for using Google and what benefits this Tour and Photos would do for us when folks search Google for our business."

Robert W.
Internet Sales Manager, BMW of Asheville

Google-Certified. Not Just a Photographer.

Most photographers can take a good photo. Very few understand how Google's ecosystem works from the inside. We do, because we were trained and certified by Google directly.

🌐

Google Trusted Photographer

Trained and certified by Google to create Street View imagery that meets their technical and quality standards for Maps and Search.

🗺

Google Street View Program

Operational experience inside Google's Street View ecosystem, understanding how imagery is processed, indexed, and surfaced to searchers.

🏠

Google Hotels Program

Specialized training in creating virtual tours for hospitality properties with multiple amenity types, the same challenge multifamily properties face.

Google Street View for Business

See how Google Street View virtual tours help businesses attract more customers and provide a better online experience.

Frequently Asked Questions

For 24 months after your initial shoot, you can call us back to update up to 3 units and 2 amenities per visit for a flat $300. There is no limit on how many times you use this. If you need us once in two years, it is $300. If you need us six times, it is $300 each visit. This keeps your active inventory looking fresh and accurate without renegotiating a new contract every time a unit turns.
Google Street View tours live permanently on Google Maps and Search at zero monthly cost. They are visible to every renter searching for apartments in your area, and they feed directly into Google's Gemini AI features. There are no subscriptions, no platform lock-in, and no risk of corporate disputes removing your tours from major listing sites. We also offer Matterport as a premium add-on for properties that want the Dollhouse 3D experience on their website.
We service properties across the United States, Canada, and the Caribbean. Whether you have a single community or a portfolio spread across multiple states, we provide consistent quality with a single point of contact for scheduling and delivery.
For a standard community with a clubhouse, 2 to 3 amenity areas, and 1 to 2 model units, plan for 2 to 4 hours on-site. Larger properties with multiple floor plans or extensive grounds may take a full day. We schedule around your leasing team's availability and do not require anyone to walk with us after the initial orientation.
Short 15-second vertical video clips of specific amenities: the dog wash station, coworking space, rooftop lounge, package lockers. Your leasing agents text these directly to prospects after a showing or inquiry. Instead of saying "we have a great pool," they send a video. It is a sales enablement tool, not just marketing content.
Every photo and video we deliver includes embedded alt-text descriptions, keyword-rich file names, and geotag data. This means AI search engines like Gemini or ChatGPT can "read" your images and understand what they show: "spacious kitchen with pantry storage," "resort-style pool with lounge seating," "gated dog park." This is how your property gets recommended by AI when a renter asks a specific question about amenities or features.
We publish your virtual tour directly to your Google Business Profile and Google Maps. If your profile needs optimization (correct categories, updated hours, proper descriptions, photo organization), we offer that as an add-on service for $150, or it is included free when you book any package during our current promotion.

Your Units Are Not Going to
Photograph Themselves

Let's talk about your property or portfolio. We will put together a custom scope and get you on the calendar.